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How Dietitians Can Use Health Fairs in Their Business

When it comes to marketing your nutrition practice, Dietitians and Nutritionists may not think about health fairs as a great marketing tactic. Read on to learn how to use health fairs to market your nutrition business and why you should be putting them on your radar as you build your nutrition business. 

Image of women sitting at a table

What Is a Health Fair?

Health fairs are in-person events that are interactive and educational. They focus on preventative health, wellness, and medicine. Health fairs are intended to motivate and encourage attendees to make positive changes around their health and wellbeing.

Health fairs typically run in community venues such as community centers, churches, or schools. As an attendee, you may take part in physical activities, health screenings, relaxation sessions, informative workshops, or demonstrations.

The audience of a health fair is primarily people in the community or employees and other business owners who work in the wellness industry. Health fairs can be a beneficial tactic to use in your business when it comes to marketing your nutrition business.

Once you have made up your mind that you want to participate as a vendor in a local health fair or expo, what are the steps you should take to make it as successful as it can be? 


The specific steps we will discuss within this post are: 

  1. Connect with the health fair organizer. 
  2. Plan your health fair table. 
  3. Sharing your expertise.
Image of a people at a health fair

1. Connect with Health Fair Organizers

The very first thing you need to do is find the events that are being held in your area. Then, identify if are they applicable to you and your business. If they are relevant, what steps do you need to take to become an exhibitor?

To find relevant health fairs in your area, check out Eventbrite, Google, or your Chamber of Commerce. LinkedIn is also a great place to search for health fairs.

Next, create a spreadsheet and document the events and organizers of the health fairs. Within the document, summarize what step you need to take to become an exhibitor. As you progress, check off your completed tasks (i.e. form completed, inquiry made, application submitted, invoice paid, etc.).

As part of the process, you will generally apply to be a vendor, request an exhibitor’s kit, and reserve your table or booth. Once your application has been approved, it’s time to start planning for the event! 

Image of a woman sitting at a table

2. Plan Your Health Fair Table 

Here are a few considerations for planning your health fair table. 

Know Your Space

Be sure to confirm how much space you will be assigned and what is being provided (chairs, outlets, table, etc.). This will help you to plan what to take with you for your display. 

Be Prepared

Know the date and time of the event, the location of your table/booth, and what you need to bring. Make sure your booth represents you and your brand. 

Communicate

Be friendly and invite people to engage with you. Guests may be shy and apprehensive about approaching you. Sometimes a smile is all that is needed. You don’t have to go too in-depth. Speaking at a health fair only requires short and simple conversations.

Network

Fellow vendors may be your best prospects for future clients or referral partners. If time allows, research who will be attending the health fair before the actual event.

Look them up on social media and engage with them. A simple message might be all that it takes to start the conversation, “Hi, I’m looking forward to meeting you at XYZ”. 

Create Brand Awareness

Do you know what you want to take with you to create brand awareness for your business? Some suggestions include business cards, postcards with recipes on them with your business info on the back, or handouts/flyers.

What signage will you have? A tear drop banner often works well or a tablecloth with your logo printed on it. 

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3. Share your Expertise

Now it’s time for you to shine at the health fair. You are an amazing dietitian, and the world needs to hear from you. This is your opportunity to share your expertise and personality with those visiting the health fair.  

Showcase Your Work

How will you showcase your work? You can print out e-books, handouts, or meal plans you have created. Laminate them or put them into a photo frame to display.

Use your laptop or computer monitors to display images of you and your work. This can include presentations or recent events where you showcased a specific skillset.

Build Connections

If you are aiming to grow your email list from the health fair, you can collect email addresses of those who want a copy of your giveaways, e-book, or meal plan. You can do this by having an electronic device (such as an iPad) and entering their details directly, using a QR code that links to an email-marketing landing page, or go the old-fashioned way with pen and paper. 

Building your email list is one big advantage of being at a health fair. It allows you to stay connected with those you met at the health fair on an ongoing basis.  

Engage Your Audience

To stand out from the crowd, plan activities that will engage your audience. By making your display interactive (with samples), it encourages lingering and gives you a chance to engage and connect with people. 

As a dietitian, you could do a hands-on activity such as a cooking demonstration. Some fun ideas include sushi, smoothies, fruit kebabs, or protein balls. During your cooking demo, you can speak about the nutritional benefits of the food ingredients and their relationship with health.  

If the health fair is family oriented, you can supply Whole O’s (cereal) and string as an activity for kids to make their own cereal necklace. This allows the parents to focus on engaging with you if their kids are occupied. 

Another all-time favorite activity is an interactive multiple-choice quiz or a hands-on guessing game.

Show Gratitude:

Thank everyone for stopping by your table/booth. Be sure to connect with health fair organizers and other vendors throughout the event. 

Image of people browsing at a health fair

Final Thoughts on How Dietitians Can Utilize Health Fairs in their Business

Health fairs are a great opportunity for dietitians and nutritionists to get in front of a new audience to help them grow their business. There are a number of interactive and engaging activities you can do at a health fair that can help you build relationships with the organizer, other vendors, and attendees. Be sure to continue those relationships with regular communication through email or social media once the health fair is over. 

Written by Dietitian Business Coach Brianna Fear-Keen from The Ambitious Dietitian and reviewed by Rochelle Inwood. To find out more how Brianna supports dietitians and nutritionists planning, starting or growing their business, visit www.theambitiousdietitian.com  

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More About Rochelle

Rochelle Inwood MS, RDN, ACSM EP-C

Hello there! I’m Rochelle Inwood, a Registered Dietitian Nutritionist (RDN) and Exercise Physiologist (ACSM EP-C). With over 14 years of experience, I have sharpened my expertise through diverse roles, including weight management program co-coordinator, patient/employee gym supervisor, outpatient dietitian, program manager, dietetic internship preceptor, and more. I am passionate about learning, creating, teaching, and supporting personal growth and development.